Thoughts
Thoughts
Quick takes on event tech, networking, and running events - too short for a full blog post. For the longer reads, see the blog.
- Ticketing isn’t a business model. It’s a feature. Most event platforms take 5–10% on top of Stripe fees. For what? It’s time organisers stopped paying rent for a checkout page. Here’s the truth about ticketing.
- Why the Best London Networking Happens After Everyone Leaves Discover how to host high-impact networking events in London during the summer slowdown. Real strategies, no fluff. Learn what actually works in July–August.
- Networking Is Broken (Here’s How Smart Events Are Fixing It) Most events fail at networking. Why? No context. Discover how organisers in London are rethinking connection with smarter digital event infrastructure.
- Small Event Apps Should Prioritise Simplicity and Networking Most small events are overserved by bloated apps. Attendees want simple, sharp networking tools - not virtual coffee booths.
- Stop Designing Event Tech Like a Dashboard. Most event tech builds features. We build flow. See how Present Network designs digital touchpoints that move attendees forward, not just around.
- Network With Purpose, Not Proximity Expose weak event tech. Build conversion engines. Connect professionals with purpose, not proximity. This is networking rebuilt.
- WhatsApp is not a networking app Using WhatsApp for event networking might feel easy — but it kills structure, privacy, and precision. Here’s what top-tier events do instead.
- Simplicity Isn’t Minimalism. It’s Strategy. Most event tech mistakes start with confusion over ‘clean design’. Simplicity isn’t aesthetic. It’s operational strategy. Learn the difference.
- AI shouldn't be telling you where the toilets are Event apps are bloated. Attendees want clarity, not features. Learn why simplicity scales and how to build smart with less.
- Sponsor ROI is not a logo on a lanyard Most event sponsors don’t want visibility — they want pipeline. Here's how to deliver real sponsor ROI through better networking, not bloated booths.
- The Silent Death of Networking and Events Turned Meaningless Prestige guests don’t want to scan badges. They want unforgettable conversations. Here’s why the most valuable networking is never automated.
- Too Many Features. Zero Connection. Event apps have become bloated with features nobody uses. Networking suffers. Real connection gets lost in the feature noise.
- The hidden tax on every ticket you sell Eventbrite charges 8.7%. On a £30,000 conference that is £2,610 you never see. Make the fee visible, then shop for a cheaper one.